WHAT WE DO
We help brands think, operate and succeed by practicing an evolved methodology of brand architecture that puts communicating with the public first--above and before the tactics of traditional media relations.
We do not run sprints. We don't exhaust your brand among media & consumers and risk squandering their attention. We don't spend a copious amount of time (and your budget) churning out obscure media and social coverage, and we don't lace our approach and results in PR jargon.
We run marathons. We work with clients to identify and execute a meaningful and long-term public relations strategy to keep you relevant. We analyze your business objectives, we immerse ourselves in your brand, we become experts in the nuances of the audience(s) that you want to reach, and then strategically design and build the intricate puzzle that will bring your brand to life.
DIGITAL BRAND ARCHITECTURE
UNTETHERED BRAND BUILDING
You can call us branding experts, strategic consultants or cultural marketers. However, don’t call us traditional marketing professionals because at the heart of social.theory we’re a startup that’s passionate about the brands we work with, and are dedicated to disrupting the mold of traditional branding
We have worked for some of the largest and most respected brands, agencies & public relations firms in the world, and we appreciate and admire those who continue to pave the way. Now, after spending a decade working for the best, we're branching out to offer something different.
CONCEPTUALIZING AND EXECUTING COMPREHENSIVE, AWARD-WINNING MARKETING BRAND COMMUNICATIONS, for clients ranging from THE WORLD’S LARGEST, MOST ESTABLISHED BRANDS, TO boutique INNOVATIVE START-UPS.
BRYNN WHITFIELD. founder.
Brynn Whitfield has a wealth of experience creating, managing and executing traditional & digital consumer marketing programs and counseling senior level decision-makers. She works directly with brands in addition to consulting via traditional PR, advertising and digital agencies. Past client work, in-agency and/or independently includes Dove®, Shell Oil Company, Aveeno®, NEUTROGENA®, Clean & Clear® and Lubriderm®, PARIS HILTON Skincare and CEYLON Skincare.
ANDREA ADELMAN. CHIEF CREATIVE.
Catalyst, conduit & creative, Andrea Adelman is a seasoned creative director and producer, who is able to effictivly work with a myriad of stakeholders to raise the bar on brilliant creative work that drives breakthrough and buzz worthy results. Past client work, in-agency and/or independently includes Toyota®, T-Mobile®, NBC Universal® Coca-Cola® Roxy-Quicksilver® Tacori® Sephora® and including talent such as Kelly Rowland, Kehlani, Chris Brown, Maria Sharpova, Serena Williams and many more.
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